市場研究 / 行業分析 / 開發新的市場機會 / 瞄準利基市場 / 發掘未能滿足的需求 / 為客戶創造價值
從KYC (了解您的客戶)到CRM (客戶關係管理) / 如何維持客戶滿意和忠誠度; 例如: 通過焦點小組/客戶滿意度調查
不確定性和風險智慧 / 危機管理 / 突發事件計劃
Market study / Industry analysis / Develop new market opportunities / Focus on niche market / Identify unmet needs / Create values for customers
From KYC (Know Your customers) to CRM (Customer Relationship Management) / How to keep customers satisfied & loyal, e.g. via focus group/customer satisfaction survey
Uncertainty & Risk intelligence / Crisis management / Contingency plan